1800 Tequila partnered with the EI team for an exciting collaboration with Pusha-T, the renowned rapper, songwriter, and record executive. Building on their legacy of delivering culturally impactful experiences, this project was no exception. The concept involved showcasing 10 emerging hip-hop artists in a groundbreaking album and documentary titled "1800 Seconds." Pusha-T explains, "The 1800 Seconds platform is an opportunity for me to engage on an executive and mentorship level, pushing the next wave of creatives in the music industry forward."
We were deeply involved in every aspect of the project
from producing the documentary and album art to orchestrating social media and out-of-home campaigns. Collaborating closely with the artists, we played a pivotal role in shaping the creative vision and strategic approach for the release of this compelling album featuring 10 promising hip-hop talents. For the day of the event all ten artists would perform their songs live. We wanted to create a personalized background video for each of the 10 performances and the special Pusha-T performance at the end as well.
