Great Jones presented EI with an exciting vision: to craft an immersive whiskey experience that captured the essence of NYC's resilience and grandeur. Going beyond the ordinary, their ambition extended to establishing the inaugural whiskey distillery accompanied by bars, retail spaces, and a restaurant – a groundbreaking endeavor marking the first whiskey distillery in NYC since prohibition.
Our journey commenced with the development of brand guidelines, infusing strategic elements into their social media and CRM campaigns. Subsequently, we delved into the creation of brand-new websites for both the brand and events. Our efforts extended to tailor-making menus, tasting mats, brochures, and distillery experience campaigns. We were able to make a suite of videos for use on social and for promotional materials.
As the launch day unfolded, Great Jones not only made a lasting impression but also solidified its presence in the heart of New York City. The CRM campaigns achieved a remarkable 70% open rate, with nearly 30% of recipients actively engaging, leading to over 16,000 customers booking distillery experiences. Great Jones turned heads and raised glasses, and their journey serves as a celebratory toast to the potential of audacious dreams and strategic execution – a journey that is only just beginning.
