Kraken Rum - Corporate Sizzle

After a very successful 2019 Proximo wanted to share kraken rum's success with the rest of the teams across all portfolios.

Kraken Rum's brand position allowed me and the rest of the Experience Interaction team to create an unique and incredibly fun voice for their creative campaigns. We pushed the mythology of the Kraken as a real creature from which real stories are born. The freedom to have fun with how over-the-top we could be was a first for me personally!

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