The EI team led the redesign of the Mountain Dew website, focusing on enhancing user experience and aligning the platform with the brand's dynamic identity. Through a strategic design approach, I optimized the website for improved functionality and visual appeal. The result is a user-friendly interface that seamlessly integrates Mountain Dew's vibrant personality. This project aimed at providing visitors with a more engaging and intuitive online experience. It was a rewarding challenge to contribute to the evolution of such a recognizable brand, ensuring that the website reflects the essence of Mountain Dew in a modern and accessible way. We also created a case study documenting the work carried out in a fun way. As someone on both of these projects I got a greater understanding of 

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