I played a key role in developing Kraken Rum's social media presence by strategically leveraging brand assets in creative ways. Focused on cultivating a distinctive online identity, I crafted engaging social posts that seamlessly integrated Kraken Rum's visual elements. This involved a thoughtful approach to incorporating already establish assets from the Kraken library, such as the 3D tentacles, in a manner that resonated with the audience, fostering brand loyalty and recognition. The goal was to maintain a consistent and compelling narrative across social platforms.
