Kraken Rum Black Roast

Motion design for Kraken Rum Black Roast, spiced rum with coffee.

Kraken Rum's new Black Roast flavor provided some fun challenges as far as animating the key art provided by the client's creative team. We shot the new bottle and the mountain of coffee beans in studio worked to get a shot of the bottle that could also support a loop-able video of the animated bottle label art. We shot the bottle variant in the EI studio along with the mountain of coffee beans to create a horror themed atmosphere.

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